Improving Call Transfer Markets with Ping Post Technology

Introduction

Call transfer markets often struggle with inefficiencies and trust issues. At Crankshaft, we've implemented ping post technology to fix these problems. This approach changes how call centers connect with sales teams and helps everyone get better value. I wanted to share what we've learned during this implementation.

What Ping Post Actually Is

Ping post is pretty straightforward: lead sellers send partial information—a "ping"—to potential buyers. This ping has enough qualifying data for buyers to decide if they're interested, but doesn't include sensitive contact details. Buyers evaluate and bid, with complete lead details—the "post"—going to whoever offers the most.

The whole transaction happens in seconds. No more emailing potential buyers and waiting for responses. No more agonizing negotiations over fixed prices for leads of varying quality.

How Ping Post Works

1. Call Center Sends Ping

Basic caller info without PII

2. Sales Teams Bid

Competitive auction in milliseconds

3. Complete Data Posted

Full details sent to winning bidder

4. Call Transferred

Seamless handoff to sales team

Call Center Sends Ping

Basic caller info without PII

Sales Teams Bid

Competitive auction in milliseconds

Complete Data Posted

Full details sent to winning bidder

Call Transferred

Seamless handoff to sales team

Faster Transaction Time

98%

Average Revenue Increase

32%

Dispute Reduction

75%

Crankshaft's Approach: Better Than Basic Ping Post

While ping post is already common in insurance and home improvement sectors, we've adapted it specifically for live call transfers. Some key improvements we've made:

AI-Based Speech Analysis: Our system analyzes conversations in real-time to evaluate caller intent—creating better lead valuation.
Objective Quality Scoring: We've replaced subjective "this lead sucked" complaints with standardized, automated scoring that both parties can see.
Two-Way Accountability: Our platform makes both sides accountable, fixing the trust problems between overseas call centers and U.S. sales teams.

Traditional Call Transfers vs. Ping Post

Feature	Traditional Call Transfers	Ping Post Approach
Pricing Model	Fixed price regardless of quality	Dynamic pricing based on value
Lead Quality Verification	Subjective and disputed after the fact	Objective scoring with AI analysis
Transaction Speed	Manual negotiations and delays	Millisecond automated transactions
Data Privacy	Excessive sharing of personal data	Minimal data sharing with qualified buyers
Dispute Resolution	High dispute rates, manual resolution	Low dispute rates with clear metrics

Real Benefits for Call Centers and Sales Teams

For call centers (who sell leads), our system offers:

Better Revenue

Competitive bidding gets you market rates instead of pre-set prices

Actual Usable Data

Reports that show exactly how your calls perform

Fewer Arguments

Clear quality metrics mean fewer payment disputes

For sales teams (who buy leads), you get:

Pay What It's Worth

Adjust bids based on quality instead of paying the same for everything

Less Garbage

Significant drop in time-wasting low-intent transfers

Budget Control

Know exactly what you're getting for your money

CPA Alignment

Prices that actually reflect conversion potential

Technical Requirements (The Nuts and Bolts)

Building ping post systems isn't simple. You need:

Speed

We're talking milliseconds, not seconds

Flexible Connections

Must work with different CRM platforms

Serious Security

Encrypted data handling that meets regulations

Scalability

Handles 10 or 10,000 transactions with equal efficiency

We built ours using cloud-native microservices that prioritize availability and speed.

Moving from Pay-Per-Call to CPA

One big advantage of ping post is how it helps the industry shift from pay-per-call to cost-per-acquisition pricing. By tracking which leads actually convert, we create the foundation for performance-based payments.

This requires:

End-to-End Tracking

Following leads from first contact to final conversion

Smart Predictions

Systems that can estimate conversion likelihood

Flexible Contracts

Agreement structures that work with changing pricing models

Staying Compliant with Regulations

Regulatory requirements for lead generation keep changing, especially around data privacy. Ping post actually helps with compliance by:

Limiting data sharing to qualified buyers only

Creating clear transaction records

Supporting dynamic consent options

Reducing how widely personal information spreads

Final Thoughts

Ping post fundamentally changes market dynamics by aligning incentives, creating transparency, and enabling accurate value assessment. At Crankshaft, we've tailored this approach to address specific challenges in live transfer markets.

Ready to optimize your sales team's ROI?

Join forward-thinking sales teams who are reducing acquisition costs and improving conversion rates. Our AI-backed system ensures you only pay for quality leads that match your specific criteria.

Alex Savage

Chief Technology Officer at Crankshaft

Alex develops AI-augmented technologies for call transfer markets. With experience in data engineering, machine learning, and product development, Alex builds systems that turn industry problems into business opportunities.